About Me

My interest in SEO and all things digital started when I was at university in 2002. I had chosen to specialise in web development in my final year; a component of the course that enabled me to build my first basic website using the rudimentary HTML & CSS skills that we were taught. After graduating, I managed to quickly find work that involved running my employer’s website and improving “the hits” to it (their words not mine!)

When I joined the company they had a site that was built entirely in Flash, effectively preventing search engines from being able to crawl the content. I oversaw and project managed the redevelopment of the site, utilising the knowledge gained from my course and from scrutinising the popular SEO blogs at the time such as Danny Sullivan’s Search Engine Land and Aaron Wall’s SEOBook.

Within about 3 years of joining the company, I developed their organic web traffic from pretty much zero to over 10,000 visits per month. This was targeted traffic too, which also resulted in online revenue growing from, again, zero to over £500k per year. A promotion followed and my interest in developing websites was set.

Why hire me?

Admittedly, optimising websites in the year 2002 was much easier than it is today. Back then, as long as you had a reasonably well constructed site, accessible to search engines and with relevant keywords in the tags; chances are you were likely to rank well on Google and other engines. Today, with Google’s ability to understand the relevance of sites they include in their results via their advanced machine learning capabilities, it has become much harder to satisfy their demand for high quality content.

So, why should you hire me to audit your website and outline areas for improvements? Here are five key reasons.

  1. I have over 15 years’ professional experience managing, assessing and optimising websites – in that time I have directly worked on or had a strategic input into around 200 businesses across a diverse range of sectors
  2. I have worked client-side, agency-side and as a freelancer – this has given me a broad perspective on different approaches to managing websites and enabled me to learn from working alongside different developers, systems administrators and other technical staff
  3. I have spent a long time thinking about search engine technology and monitoring the developments to Google’s overall algorithm – it has become second nature to me to be able to fairly quickly diagnose key issues with sites then set out a plan to remedy them
  4. I have written many technical, CRO and customised SEO reports that have received great feedback from the client – helping them to shape their digital strategy. Some of my reports are up to 70 pages long and require strong coffee
  5. The reports that I write work and deliver results – with an associated 6 month road map in place, I have seen some clients increase their traffic by over 100% year on year, with similarly strong improvements to enquiries and sales.

If I haven’t managed to convince you with this craftily constructed marketing patter, you can see the work I have produced for yourself. Either sign-up to my mailing list using the form on this page, or drop me an email, and I will send you an example report written for one of my clients (permission gained from the client, of course).