Overview of Audits

I offer a range of SEO audits and website assessments to suit businesses of different sizes and objectives. Each of the following audit reports can be accompanied by a 6 or 12 month roadmap, which provides a strategic steer for your in-house team or your external contractors and agencies.

The following is a general guide regarding the suitability of each audit report type. If you’d like more information on the services I offer, please get in touch.

Technical SEO Audits

  • Suitable for: any business, individual or organisation of any size wishing to improve the visibility of their website on Google and other search engines
  • Includes: basic recommendations on CRO, UX, Backlinks and Competitor activity. One of my specific reports below is recommended for deeper insight on these topics
  • Costs: From £500, see my prices page.

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Conversion Rate Optimisation Audits

  • Suitable for: any business or organisation with a website that receives traffic but has low conversion rates for key metrics
  • Includes: a high amount of detailed data and UX analysis but less commentary on technical optimisation issues (a Technical SEO Audit is required for this)
  • Costs: From £500, see my prices page.

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Competitor Analysis Reports

  • Suitable for: any business or organisation that is operating in a competitive niche and requires precise intelligence on the reasons why rivals are outranking them. This is especially suited to businesses that have invested in SEO for some time
  • Includes: very detailed, code-level, visible page-level and off-page analysis of your key competitors’ websites, cross compared to your own. This type of report contains far more competitor analysis compared to a Technical SEO Audit, which generally just looks at the one site being audited
  • Costs: From £750, see my prices page.

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Backlink Analysis Reports

  • Suitable for: any business or organisation that has addressed most of the technical and on-page issues with their website but requires greater intelligence on their competitors’ off-page marketing activities
  • Includes: detailed insight into the off-page factors that are helping your key rivals to rank well on Google and other search engines, together with a clear link building road map. Businesses that have not assessed their sites, from a technical perspective, should start with a Technical SEO Audit before progressing to this report
  • Costs: From £750, see my prices page.

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Online Marketing Opportunity Audits

  • Suitable for: any business, individual or organisation that is unsure if digital marketing is likely to yield a return on investment. Digital agency SEO campaigns are expensive; this report will help you to decide if they are likely to be worthwhile
  • Includes: highly detailed analysis of your business sector, your competitors and the digital channels that appear to be most successful at driving their online leads and sales
  • Costs: From £750, see my prices page.

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White Label SEO Audits

  • Suitable for: SEO agencies, web development companies, graphic designers and freelance contractors
  • Includes: any of the report types listed above but customised to incorporate your logo, branding and styling elements
  • Costs: On request.

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If you’re interested in conducting and SEO audit or assessment of your website, you can contact me to discuss how the service works or you can request a sample report. Either sign-up to my mailing list using the form on this page or drop me an email on my contact page. I will aim to get back to you within 24 hours of your request.