An SEO Audit is a thorough health check of a website which investigates all of the possible reasons why a particular web property may or may not be ranking well on search engines such as Google.
What is a Technical SEO Audit?
A Technical SEO Audit is the same as an SEO Audit but may provide much more detail regarding technical SEO matters such as site structure, canonicalisation and indexation issues.
What tools are used in an SEO Audit?
A high quality audit can only be completed by using a range of tools and software such as website crawlers (e.g. Screaming Frog), website performance tools (e.g. GTMetrix) and link analysis software (e.g. ahrefs.com).
How long does an SEO Audit take?
Dependant upon the size of your web property, a high quality audit may take anywhere from one to six days to complete. For highly complex and large e-commerce sites it could potentially take even longer.
How much does an SEO Audit cost?
The cost of an SEO Audit is also determined by the size and complexity of a website. It could also be determined by how competitive a particular niche is and the level of competitor analysis required.
Where can I find an SEO Audit sample?
Any business that offers an SEO Audit should be able to offer you a sample of a report they have completed for a client. Be wary of any supplier who is unable to provide this.
Why is an SEO Audit important?
An SEO Audit is an essential undertaking for any business that is looking to change their SEO provider or quality check the work carried out by their in-house team or external agency. An independent, high quality audit will help to identify all of the core issues with a website and provide a road map for resolving them.